First evidence on plain cigarette packs
Added: Friday 2 August 2013
The first study of the impact of making cigarette packaging plain has been published, after Australia banned branded cigarette packaging in December 2012. The evidence, published by the British Medical Journal, found that smokers buying cigarettes in plain packaging were more likely to have thought about quitting than smokers buying branded packaging. The Australian smokers also judged their tobacco purchases as poorer quality. Australia was the first country in the world to introduce a ban on branded packaging. Ireland will become the second. The Irish Cancer Society has welcomed the findings of the Australian study.
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